In this day and age, video marketing has evolved on various social media platforms over the years and it is more crucial than ever for your marketing strategy. According to Hubspot, 81% of businesses use video as a marketing tool, as compared to 63% over the last year. But before diving right into the types of marketing video that people love, let’s understand what exactly is video marketing.
Video marketing is using videos to promote or market your brand, product or service, reaching out to your target audience and giving them the opportunity for engagement on digital and social media platforms. Businesses can communicate their message through videos in a creative and engaging way, delivering valuable content customised for your target audience.
Here are the 5 types of video content that people love watching.
1) Animation Videos
Animation videos are a great way for brands to explain technical products and processes that are challenging to demonstrate in real life. It can help to break down information that is more bite-sized, digestible which will be fun and memorable for viewers.
2) Email Videos
We receive thousands of marketing emails every year and to be honest, more often than not, we will only open them up if it catches our attention. According to Campaign Monitor, videos can increase open rates by 19% and click-through rates by 65%. Here are some tips to create engaging video emails:
- Include a strong call-to-action
- Keep it short
- Include video captions
3) User-Generated Content
Getting users to create videos for your brand is a smart and effective way to gain traction in social media and build brand loyalty. Consumers view user-generated content (UGC) to be authentic as they trust the user’s recommendations and opinions. To level up your brand’s UGC game, you can run UGC contest and encourage people to participate and send in videos of them using your product. Another way would be to engage influencers.
4) Product Videos
Product videos are a must for brands to stay on the competitive edge, as they can show and convince how your products or services can benefit consumers. Good product videos are relatable and shows honesty and evokes emotions. It also should be succinct and interesting enough to keep the viewer’s attention and bring across the product’s attributes and benefits.
I’m sure webinars are no stranger to us since the COVID-19 pandemic. Many businesses have turned to hosting webinars since large group gatherings are still not permitted. The types of webinar can include inviting a few industry experts for a roundtable discussion or reviewing a product with existing customers. Webinars allow for high levels of interactivity amongst viewers with a Q&A session to answer viewer queries. What’s more, they can be editing into bite-sized videos and repurposed for marketing content.
To conclude, creating captivating marketing videos should be done regularly as part of your marketing strategy. It serves as a great opportunity to engage with your target audience and stand out from your competition.