In conjuction of World Heart Day 2018, Ingrid Design worked with Norvatis and came up with a “Keep It Pumping!” campaign to raise the awareness of cardiovascular diseases. In a bid to connect and engage with the local audience, a family of heart mascots were created. Facebook posts were uploaded on the “keepitpumpingSG” page regularly. They highlighted issues such as the symptoms of heart failure and also provided tips for people who suffer from heart failure.