SINGAPORE BADMINTON OPEN
A bold event identity built to perform across every touchpoint, from 2023 to 2026.
Ingrid Design led the campaign branding for the Singapore Badminton Open, including the design of its official logo series across four consecutive years. Building on a strong and energetic visual identity, we extended the brand across a wide range of touchpoints including bus wraps, T-shirts, lanyards, and carrier bags.
The result was a dynamic and versatile design system that delivered a consistent, high-impact presence across both on-ground and promotional platforms. When sports event branding works at this level of consistency and scale, it does not just support a tournament. It becomes part of what makes the event worth showing up for, year after year.
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