DAIICHI SANKYO PAIN RELIEF PATCH MASCOT
From product to personality. Making healthcare communication more approachable.
Who says a pain relief patch cannot have a personality? For Daiichi Sankyo Vietnam, we transformed an everyday healthcare product into a cheerful, expressive mascot that brings a refreshing sense of fun to product communications.
Taking inspiration from the product's shape and visual identity, we created a character with an instantly recognisable silhouette, animated expressions and playful poses. The Daiichi Sankyo Pain Relief Patch Mascot's friendly personality makes the product feel more approachable while providing a versatile creative asset for different marketing applications. By turning the product itself into the hero, we created a distinctive character identity that adds charm, memorability and visual appeal to healthcare communications.
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