NUS MASCOT
LiNUS the lion has a very demanding job. We make sure he always looks the part.
Ingrid Design works with the National University of Singapore to create annual illustrations of its main mascot LiNUS, alongside other campus mascots including the Smooth-Coated Otter, Oriental Pied Hornbill, and Plantain Squirrel.
These mascot illustrations bring personality, warmth, and consistency to NUS communications across digital and print platforms, strengthening engagement with students, staff, and the wider community year after year. Long-term character illustration partnerships like this are built on a deep understanding of brand voice and the kind of creative trust that only develops over time.
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