A refreshed identity for a movement with a century of impact.
Ingrid Design developed the overall brand identity and comprehensive brand guidelines for the
Singapore Co-operative Movement, creating a clear and cohesive visual system across all its communications. As part of this work, we also designed the commemorative 100-year identity to mark a defining milestone in the organisation's history.
This is not a project we delivered and closed. We continue to support SCM's ongoing branding efforts, helping maintain consistency, relevance, and a strong visual presence across every touchpoint. Long-term brand management partnerships like this are built on trust, and trust is built on results that hold up over time.