KALLANG WAVE MALL
One mall. Twelve months of content. Every platform. All Ingrid.
Ingrid Design manages Kallang Wave Mall's full-spectrum digital and social media presence, supporting its position as a dynamic lifestyle destination in Singapore. Our work spans the entire marketing journey, from campaign ideation and content development to day-to-day execution and platform management.
This retail social media management scope includes social strategy, copywriting, multi-format content creation, content calendar planning, paid social advertising, performance reporting, community management, giveaway execution, tenant coordination, videography liaison, and TikTok management. Through these efforts, we help the mall stay consistently relevant, engaging, and connected with a diverse audience across shopping, dining, and entertainment throughout the year.
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